Everything in good time

Do you ever feel like you’re connected to a giant timer? One with a never-ending countdown, and a nice Excel formula set up to track the ROI (or ‘Return On Investment’ in marketing speak) of every moment in your life?

I’ve definitely got that right now. Actually, I’ve pretty much always had it.

Over the last 9 or 10 years, since finishing school, time has gradually grown to become one of the few worldly possessions I’m truly interested in accumulating.

I HATE to see it wasted – especially if it’s mine.

This borderline obsession often sees me electing to be insociable or a jerk; passing up on invites to go out places, pulling out of hang-out sessions with friends, breaking up with girlfriends, and even bailing mid way through conversations that drag out too much or veer off course and onto an inconsequentially bumpy bush trail.

But why? WHY am I so protective of my time?

Because I know the value of it.

Time equals potential. It’s a blank slate and an infinite realm of possibility. It can be whatever you want it to be. Knowledge, power, money.


Time is the only currency in existence that can be used to buy anything – even more time!

But it is also a highly expendable natural resource, and one that can be immensely difficult to get your hands on.

Just like it is easier to make money when you already have money, it is easier to create time when you already have time.

The last 2 years of my life have largely been spent trying to create time. And ironically enough, I have less free time now than I’ve ever had before (starting 5 businesses in 12 months will do that to you).

You know why? Because I’m investing it. I’m investing it in myself, in my best friends & partners, in my team, and in my future.

Rather than choosing to have my time paid out to me weekly over the remaining 50 years of my life, in small chunks, via the preferred payment method of our society ie ‘weekends’, I’m re-investing it all in the hope of taking away something much bigger.

Sure it’s a long-term play, a big risk and a hell of a lot of work, but if things pan out the way I’m planning, I’m going to be seriously rich. In time.

And hey, if not, I can always spend the rest of my life making someone else rich and catching up my sleep over the weekend.

If anyone needs me, I’ll be biding my time.